A POLE dancing company has sparked online controversy by using prepubescent children performing stripper-esque moves to promote a backyard pole-dancing kit. The 35 second advertisement for the GymPole product features slow motion footage of young girls as they swing around the pole, which is designed for adult use. The video has been viewed more than 1. It helps to take away the negative associations that society has [with pole dancing], while showing it is a fun and good sport. Parenting author and teen girl educator, Dannielle Miller said that adults should not view innocent childish play through a sexualised lens, or shame girls or women based on clothing choice, but still had concerns with the production elements of the advertisement. On the other hand, Professor Catharine Lumby from Macquaire University says that pole dancing is increasingly seen as a legitimate form of exercise. Beach Fit Dance studio in Newcastle also offers two pole-fitness courses for children: one for children aged under 12, and one for children aged 5 and under.